Now → June 26, 2026 Scholar Orientation · Now → October 2, 2027 College Planning Seminar
The Foundation faces two consecutive milestones: the Scholar Orientation event on Friday June 26, 2026, 6–8 PM at the OSU–Tulsa campus, and the 2027 College Planning Seminar ("Elevate") on Saturday October 2, 2027, 10 AM–3 PM at the Arvest Convention Center. This document establishes an explicit working structure between the Chairwoman and the Technical Coordinator, layers the Chairwoman's volunteer-corps and committee plan with the corresponding technology and vendor infrastructure, and lays out the sequence of work week by week, month by month, and quarter by quarter from today through October 2, 2027.
The intent is operational: zero duplication of effort, zero territorial overlap, clear accountability for every workstream, and a budget envelope that does not exceed the line item already established. Where new vendors are introduced (Chatter Marketing for ongoing social media management; 501 Tech as an IT/infrastructure resource), they replace the prior arrangement at parity — not in addition to it. Where existing work is in flight from the Chairwoman's side (the OSU–Tulsa venue confirmation, the Denny Family Foundation grant application, the Junior League and AKA volunteer outreach), this document acknowledges and integrates it rather than restating or revising it.
The working structure below defines who leads which class of decision. It is not a hierarchy: the Chairwoman retains full executive authority over every domain. It is a division of effort that prevents duplicate work and conflicting decisions on the same topic. Every item below sits clearly on one side or the other; items that are explicitly shared appear in the bottom row.
Owned by Jayne L. Reed, Co-Founder & Chairwoman
Owned by Lawrence (Alex) Reed, Technical Coordinator
The following decisions are made jointly, never unilaterally, by the Chairwoman and the Technical Coordinator together:
The following workstreams are active and led by the Chairwoman, in some cases with Tasha Grimes and Firoozeh Rahimian collaborating. This document does not reassign them; it reflects their current state so the technology-side workstreams are sized to fit alongside.
| Workstream | Lead | Status | Next Milestone |
|---|---|---|---|
| OSU–Tulsa venue confirmation for June 26 Scholar Orientation | Jayne, with Tasha | On-site visit completed May 12; technical and infrastructure confirmed with on-site IT contact; available evening of June 26 | Final booking confirmation in writing (target: by May 16) |
| 2027 College Planning Seminar Strategic Plan | Jayne with Firoozeh | Multiple revisions in circulation; final draft for board review distributed May 6 | Board endorsement of the strategic plan (target: May 13 meeting or follow-up) |
| Denny Family Foundation grant request | Jayne | Mission/Vision/Purpose/Goals/Objectives document drafted May 6 and circulated | Submission to Denny Family Foundation |
| Volunteer corps recruitment — Junior League partnership | Jayne | Outreach via personal relationship with former president of Junior League local chapter (lives across the street); concept: SEEF as Junior League's community volunteer project | Formal proposal to Junior League board |
| Volunteer corps recruitment — AKA sorority (Tulsa chapter) | Jayne, via Jilda Motley | Initial conversation; AKA chapter does community volunteer projects annually; SEEF Foundation positioned as candidate project | Outreach to AKA chapter leadership |
| Boots-on-the-ground scholar support — Will Rogers HS | Tasha | Two on-site visits completed; sat with students who lack home computer access to support their application uploads | Continued direct support of scholars without digital access through orientation |
| Committee structure design | Jayne with Tasha | Committee categories identified (publicity, food, signage, centerpieces, theme, venue coord); not yet documented; reporting cadence weekly to Chairwoman | Written committee chart with leads (target: pre–June 26) |
| iPad procurement for scholars without devices | Firoozeh (sourcing from her brother) | Three to four refurbished Windows-based units identified; not yet in Tulsa; intended for distribution before orientation | Devices delivered to Tulsa; deployment plan for scholars who need them |
The following workstreams are active on the technology side. They are positioned to complement (not replace) Foundation-side work above.
| Workstream | Status | Next Milestone |
|---|---|---|
| DSMP platform operational — admin portal, board portal, student portal at dsmp.seef.org | Built and deployed; admin dashboard, activity hub, collaborative draft view, pre-screening tab, selection tab, accountant view all live | Continued refinement based on real-use feedback |
| Vendor diligence — Chatter Marketing (Heather Berryhill) | Discovery call completed May 12. Tulsa-based, full-service marketing firm with in-house social team. Standard package at the foundation's current envelope: 3 posts/week across Instagram and Facebook, monthly on-site content shoot, 2 reels per shoot, 1 ad campaign per month, monthly reporting and planning cadence. Quoted: $2,800/mo standard. | Proposal arriving from Heather (best-effort by May 13; otherwise by end of week). Discovery Zoom call with foundation decision-makers: Tuesday May 19. |
| Vendor diligence — 501 Tech (Tulsa Community Foundation) | Investigative outreach to 501 Tech, the IT support and infrastructure resource for Tulsa-area nonprofits (charitable program of Tulsa Community Foundation, GKFF-funded). Services include IT support, network coordination, hardware refurbishment, vendor brokering. | Intro call scheduled morning of May 13. Discussion of fit for the Foundation's ongoing infrastructure needs and event-day technical support for both 2026 and 2027 events. |
| Scholar Orientation packet audit | Full document review completed May 12. Three findings actionable (detailed in §9 below). | Three corresponding revisions executed before June 26. |
| Audio transcription pipeline | Operational. Used for board-meeting transcripts and recaps. Capable of speaker diarization at scale. | Continued use for meeting documentation; integration with DSMP meeting summaries. |
| Email and notification infrastructure | Operational via dsmp.seef.org/api/notify (Resend integration). Capable of board notifications, applicant communications, and templated correspondence. | Direct use for scholar notifications ahead of June 26 orientation. |
Six weeks of execution. Each week split by domain. Weekly progress reports to the Chairwoman every Friday.
Following the orientation event, the Foundation enters its anniversary year (year 44 concludes October 27, year 45 begins). The mid-term plan establishes operational rhythm: monthly board check-ins, quarterly milestones, and a steady drumbeat of grant submissions and donor cultivation in service of the 2027 Elevate event.
| Month | Foundation-Side Milestones | Technology-Side Milestones |
|---|---|---|
| July 2026 | Post-orientation debrief. Documentation of lessons learned. Send out written acknowledgments to all volunteers and AKA / Junior League participants. | Post-event analytics published. Content captured from June 26 deployed via Chatter campaigns. |
| August 2026 | 45-year anniversary preparation. Donor cultivation outreach intensifies (Bernsen, Chapman, Coretz on schedule). | Chatter content cadence solidifies. First quarterly Foundation metrics shared with board. |
| September 2026 | Save-the-date for October 2, 2027 designed, distributed (target: 12 months out from event = October 2026 distribution). | Save-the-date landing page deployed; tracking pixel for engagement. |
| October 2026 | 45-year anniversary milestone (October 27, 2026). Public-facing announcement / press. Donor appeal campaign. | 45-year campaign assets (web, social, email) delivered. Anniversary microsite live. |
| November 2026 | Grant proposals in pipeline (TAUW Social Innovations 2026 cycle if it opens; Sarkeys follow-up). Mid-year board meeting. | Grant proposal drafting (technology infrastructure component, written for nonprofits-tech-development frame). |
| December 2026 | End-of-year donor appeal — tax-deductible giving deadline campaign. Year-end Chairwoman letter. | Donor appeal email campaign supported via Chatter and Resend infrastructure. |
| January 2027 | 2027 scholar selection cycle begins (applications open). Board review of Strategic Plan v2. | DSMP scholar application infrastructure refresh based on 2026 cycle learnings. |
| February 2027 | Application close. Pre-screening process begins. 2026-cycle alumni outreach. Strategic plan revision finalized. | Pre-screening dashboard refinements. Alumni microsite touch-up. |
| March 2027 | Vendor renewal decisions (Chatter, 501 Tech if engaged, others). Selection meeting prep. | Vendor performance metrics summarized for renewal discussion. |
| April 2027 | 2027 scholar class selected. Six months out from Elevate — major program lineup deadline, marketing intensifies, sponsor commitments finalized. | Six-months-out Elevate microsite refresh; full 2027 marketing campaign begins; venue tech reconnaissance at Arvest. |
Final five months. Quarter-out and month-out milestones for the Elevate event. Each milestone has a hard deadline; the chart that follows can be pinned in the DSMP portal as a countdown reference.
| Time to Event | Date | Foundation Side | Technology Side |
|---|---|---|---|
| 5 months out | Early May 2027 | Arvest venue contract signed; A/V vendor selected; COI in hand. | Registration platform built; tickets / RSVPs go live. |
| 4 months out | Early June 2027 | 2026 scholar class brought into the planning fold; honorees / sponsors confirmed. | Media campaign launches across Chatter-managed channels. Email sequence campaign deployed. |
| 3 months out | Early July 2027 | Run-of-show finalized. Speaker / program lineup confirmed. | Technical infrastructure tested at Arvest. WiFi specs and capacity verified for live-stream needs. |
| 2 months out | Early August 2027 | Media campaign peaks. Sponsor activation. Dress rehearsal date set. | Live-stream infrastructure final test. Registration analytics published weekly to board. |
| 1 month out | Early September 2027 | Final venue walkthrough. Day-of staffing confirmed. Press list finalized. | Day-of run-of-show document; on-site technical operator commitments confirmed. |
| Event week | Sep 27–Oct 1, 2027 | Final tech rehearsal; day-of run-of-show finalized. | Tech rehearsal at Arvest. Network, A/V, livestream confirmed end-to-end. Backup contingencies set. |
| Event day | Sat Oct 2, 2027 10 AM–3 PM |
2027 College Planning Seminar / Elevate at Arvest Convention Center | Live technical operations; livestream coordination; post-event content capture pipeline. |
The Foundation operates with a small number of trusted vendors covering specific functions. The structure proposed below reflects the diligence completed so far and the engagements proposed.
| Vendor | Role | Status | Cost | Foundation-Side Liaison |
|---|---|---|---|---|
| Chatter Marketing Heather Berryhill, Tulsa-based, full-service marketing |
Ongoing social media management (Instagram + Facebook, possible LinkedIn). 3 posts/week, monthly content capture, 2 reels, 1 ad campaign per month, monthly reporting and planning. | Discovery call completed. Proposal in flight. Discovery Zoom with foundation decision-makers Tue May 19. | $2,800/mo standard — same envelope | Technology Coordinator (Alex); Chairwoman reviews all content before publication. |
| 501 Tech Charitable program of Tulsa Community Foundation; GKFF-funded |
Investigative — potential IT infrastructure support, network coordination, hardware support, vendor brokering for any technical capabilities not held in-house. | Intro call scheduled May 13 AM. | Subsidized; TBD based on scope. | Technology Coordinator. |
| OSU–Tulsa Campus | Venue for June 26, 2026 Scholar Orientation event. | On-site visit completed May 12. Confirmed availability, A/V on-site, IT contact assigned. Final booking confirmation pending. | Nonprofit discount — specific to be finalized. | Chairwoman with Tasha Grimes. |
| Arvest Convention Center | Venue for October 2, 2027 Elevate event. | Proposal received. Legacy Hall floor plan and tech specs reviewed. Known gaps: A/V not included in base ($500+ add), WiFi not yet confirmed. | Per proposal — specific to be negotiated. | Chairwoman with Tasha Grimes; Firoozeh on tech specs. |
| Junior League of Tulsa | Volunteer corps partnership — Foundation as their community volunteer project, potentially 20–30 volunteers for event days. | Outreach via personal relationship (former chapter president lives across street from Chairwoman). | Pro bono. | Chairwoman. |
| AKA Sorority (Tulsa chapter) | Volunteer corps partnership — annual community project, similar scope of 20–30 volunteers. | Initial conversation via Jilda Motley. | Pro bono. | Chairwoman. |
| DocuSign (or equivalent) | Digital signature workflow for scholar orientation documents. | To be configured; legal robustness verified via established case law and ESIGN / UETA acts. | Minimal monthly subscription. | Technology Coordinator. |
The Chairwoman's structural vision: a small number of named committees, each with a lead reporting weekly to her, populated by community volunteers from partnerships (Junior League, AKA, others). The technology committee fits inside this same structure.
| Committee | Scope | Lead | Volunteer Source |
|---|---|---|---|
| Publicity & Outreach | Coordinates with Chatter Marketing on content; owns press releases; manages media relationships. Vendor-facing committee — Chatter and the Publicity Committee chair work in concert. | TBD | Foundation board + community volunteers |
| Hospitality & Catering | Food and beverage decisions; day-of guest experience; check-in flow and welcome. | TBD | Junior League and / or AKA volunteers |
| Decor, Theme & Signage | Centerpieces; venue signage (the electronic "board" displays on the venue exterior); color palette and theme expression; printed materials at the event. | TBD | Junior League / AKA volunteers |
| Volunteer Recruitment | Owns relationships with Junior League and AKA. Recruits additional community volunteers as needed for both events. | Chairwoman directly, for now | Community partnerships |
| Venue Coordination | Day-of liaison with OSU–Tulsa (June 26) and Arvest (Oct 2, 2027). Owns booking, walkthrough, A/V coordination on the venue side. | Tasha Grimes | n/a |
| Scholar Experience | Orientation flow; ceremonial elements; scholar engagement during and after the events; alumni interface. | TBD — possibly Chairwoman directly | Board + alumni |
| Technology | DSMP platform, vendor management (Chatter, 501 Tech, etc.), document workflows, on-site technical operations. | Technical Coordinator (Alex) | Single owner + vendor relationships |
Committee chairs report weekly to the Chairwoman, with a written one-page status. The Technology Committee participates in the same cadence. This unifies reporting across all workstreams.
The current Scholar Orientation MASTER packet (in distribution since prior years; sent May 9 from the Chairwoman) is materially sound — ten pages, scholar acceptance, change-of-information release, confidential-information release, university release, volunteer service hours pledge, compliance guidelines, and sample sponsor letter. Three actionable revisions are proposed before the June 26 orientation:
In addition: the packet is currently a scanned image, which prevents digital fill and signature workflow. A digital rebuild (text-and-form-field native) is on the Technology Committee's work list, with the goal of supporting both the DocuSign workflow and the paper-backup workflow simultaneously. This is operational work, not requiring board sign-off, but flagged here for visibility.
Following the donor family research presented at the May 6 board meeting (Bernsen, Chapman, Sarkeys, Coretz, Kaiser/GKFF, Zarrow, and the Tulsa Area United Way Social Innovations program), six grant targets are confirmed as in scope for the Foundation's near-term grant submission pipeline. None of these is contingent on any other workstream; they advance in parallel.
| Funder | Process | Deadline | Realistic Ask | Fit Quality |
|---|---|---|---|---|
| Grace & Franklin Bernsen Foundation | Email abstract to apps@bernsen.org; invited to full proposal if eligible; board decision in 60 days. | Rolling | $15–25K | Strong |
| Sarkeys Foundation | Pre-application phone call; LOI; if invited, full proposal; April / October trustees meeting. | LOI due June 1, 2026 | $20–35K | Strongest fit in list |
| GKFF Accelerator | Interest form at gkffaccelerator.org; quarterly reviews Feb / May / Aug / Nov. | Rolling, next review Aug 2026 | $25–75K | Real fit (BIPOC-led nonprofits, historically disadvantaged) |
| H.A. & Mary K. Chapman Foundation | Eligibility assessment, invited to apply via grantinterface.com; quarterly review. | Rolling, next review Mar / Jun / Sep / Dec | $15–30K | Real fit |
| Coretz Family Foundation | Email to Amanda Morrall; general grants accepted on rolling basis; quarterly votes. | Rolling | $15–25K | Real fit (Tulsa Race Massacre legacy, equity focus) |
| TAUW Social Innovations | Annual cycle; mini-application typically late July; pitch night November. | 2026 cycle expected late July 2026 | $40K + $15K Audience Choice | Watch — strong fit when cycle opens |
Grant proposals are drafted by the Technology Coordinator and reviewed and submitted by the Chairwoman. The grant work is parallel to operations and is positioned to support the Foundation's existing programs and the 2027 event infrastructure. Several funders show interest in technology-development grants for nonprofits; the Foundation's transition to a digital scholarship management platform (the DSMP) fits this funding theme directly.
The new vendor and operating structure does not increase the Foundation's monthly operating envelope. Specifically, the social media line item under the previous arrangement totaled approximately $4,072.50 across a six-week period — an effective monthly rate of approximately $2,715. The proposed Chatter Marketing engagement at $2,800 per month standard package is within the same envelope.
| Line Item | Previous Arrangement | Proposed Arrangement | Change |
|---|---|---|---|
| Social media management | ~$2,715/mo effective (per Raymond Erwin invoicing, Feb–Mar 2026) | $2,800/mo (Chatter Marketing standard package) | ~ flat |
| IT support & infrastructure | Ad-hoc; included in prior contractor scope | 501 Tech (subsidized; investigation in progress) | flat or reduced |
| Event-day technical support | Internal; ad-hoc | Event-day operator (per event, hourly basis) | project-based |
| Photo / video event capture (optional add-on) | n/a or ad-hoc | $350/hr per Chatter pricing if engaged for events; alternative vendors available | project-based |
| Volunteer corps | n/a | Junior League and AKA partnerships, pro bono | $0 |
Event-specific costs (venue, A/V, catering, decor) for both the June 26 orientation and the October 2, 2027 Elevate event are separate project budgets, financed by a combination of existing Foundation reserves, scholar-program allocations, sponsor commitments, and grant awards. Both events have associated grant strategies that aim to make their major-cost items net-zero or net-positive to the Foundation balance sheet.
The Foundation has historically measured success through scholar outcomes (number of awards, completion rates, alumni achievements). The proposed framework adds operational metrics that allow real-time visibility into the Foundation's marketing and engagement effectiveness — helpful for both ongoing performance management and for inclusion in grant proposals.
| Category | Metric | Target / Baseline | Reporting Cadence |
|---|---|---|---|
| Scholar Engagement | Orientation attendance rate (June 26) | 100% of 18 scholars + at least 1 family member each (target = 36+ on-site) | Real-time at event; written report within 7 days |
| Document Workflow | DocuSign completion rate on event day | 100% within 24 hours of orientation | Real-time; reported next morning |
| Social Media Reach | Monthly impressions, engagement, follower growth | Baseline established in June 2026; growth targets set quarterly | Monthly Chatter report |
| 2027 Event | Registered attendees by Sept 1, 2027 | 200+ pre-registration | Weekly starting July 2027 |
| Grant Pipeline | Submissions per quarter | 2 per quarter (8 per year) | Quarterly board review |
| Donor Cultivation | New donor conversations | 20 per quarter (target, to be refined with Chairwoman) | Quarterly board review |
The following items are presented for board endorsement at the Wednesday May 13, 4:15 PM meeting: